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March 31 - April 3, 2025  |  Omni Barton Creek Resort & Spa - Austin, TX


SISO Summit

Fernando Fischer

Fernando Fischer

President, RX Americas
United States

Fernando Fischer has served as president of Reed Exhibitions US since January 01st, 2020, and most recently as President of Reed Exhibitions Americas, overseeing the USA, Mexico, and Brazil operations and supporting Reed and the exhibition industry in its most significant transformation. Before that, He has served as CEO of RX Brazil for three years, during which time he dramatically improved customer value, financial performance, and employee engagement, according to Reed Exhibitions officials. During his tenure, RX Brazil significantly improved both its talent and leadership position, winning a host of industry and global awards.  

Before joining RX Brazil, Fischer served as CEO of 8 private and public companies in Brazil in a wide range of industry segments ranging from consumer electronics, mobile gaming, and healthcare, to security, food service, and industrials. He also held a CEO position in an NGO helping to fund unsupported athletes for the 2016 Olympics in Brazil.

Fernando is best known for his innovation and his results-oriented focus on customers and employees alike. He holds an MBA from the University of Rochester and is also a Yale alumnus.