Skip to main content


March 31 - April 3, 2025  |  Omni Barton Creek Resort & Spa - Austin, TX


SISO Summit

Michelle Metter

Michelle Metter

Partner, Fast Forward Events

Michelle Metter is the Co-Founder and Partner of Fast Forward Events, creators of trade shows, conferences, immersive consumer events and content for the adult beverage industry. Fast Forward’s portfolio of shows provide end-to-end solutions for the wine, beer and spirits industry through it’s productions of the SommCon Conference & Beverage Expo, The Tasting & Tap Room Expo, The Craft Beverage Expo & Distribution Conference and the San Diego Bay Wine & Food Festival, recently awarded the #1 Wine Festival in the country by USA Today.

With over two decades of experience in for profit and association event management and production, Michelle has established herself as a visionary leader with a passion for creating impactful experiences that shape industries.

Michelle actively serves the industry with positions on numerous boards including SISO, IAEE, the San Diego Tourism Authority, San Diego Events Coalition and the Home of Guiding Hands Board of Governors. She holds a WSET 2 in Wine and Spirits.