Warwick Davies is the principal of The Event Mechanic!, a consultancy focused on fixing and scaling business events through revenue-first strategy, clear positioning, and operational discipline. With more than three decades in the events and exhibitions industry, he has helped launch, grow, and turn around conferences and trade shows across multiple verticals.

He is also the founder of The Annabelle Project (TAP), a mentorship initiative dedicated to developing the next generation of industry leaders—particularly students of color from HBCUs and Hispanic-serving institutions—by providing professional guidance, industry access, and career coaching within the events sector. For more information on The Annabelle Project, visit annabelleproject.org.