Proof Positive ROI: The Data Driven Case for Trade Shows

Event marketers are under more pressure than ever to prove their value and your event is part of that equation. If you want to grow your show, help your exhibitors prove ROI. Today’s top event marketers are under pressure to prove ROI and when your show helps them do that, they come back, invest more, and become your biggest advocates.

This panel brings together senior event leaders who are turning data into growing event marketing budgets for exhibitors and therefore show revenues for organizers. You’ll leave with a sharper lens on how to position your event as a critical career and revenue growth engine for your customers and how smart organizers are tapping into marketer-led momentum to increase attendance, renewals, and revenue.