Proof Positive ROI: The Data Driven Case for Trade Shows

Event marketers are under more pressure than ever to prove their value and your event is part of that equation. If you want to grow your show, event organizers have to help exhibitors prove ROI. Trade shows are some of the most powerful marketing engines on the planet yet they’re often funded like a gamble. Why? Because proving ROI is harder than closing a sale on the show floor.

This panel pulls back the curtain on how the smartest organizers are changing that. Join industry leaders from EmeraldX, Cvent, and InGo as they reveal

• The hard truths about why event ROI still lags behind digital
• The tools, dashboards, and training that turn sponsor leads into measurable wins
• How better data and enablement can double or triple event budgets — and lock in exhibitor loyalty

If you want your next event to be the one your sponsors can’t afford to miss, you need to be in this room.