Why Inclusion is Good Business

In a time when even the word “inclusion” can spark debate, event organizers may feel pressure to stay neutral. But inclusion isn’t about politics — it’s about people. And when done with authenticity, it’s also smart business. This session will address why meaningful inclusion efforts — not just seasonal posts or stage moments — drive attendee connection, brand trust, and long-term loyalty. Backed by research and real-world examples, a panel will challenge leaders to rethink what representation really means and how it can be embedded into the event experience in practical, impactful ways.