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SISO Leadership Conference 2025

SISO Summer Conference

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From Data to Decisions: Communicating Insights That Drive Strategy

Wednesday, August 20, 2025
Sagamore Ballroom 1-2

Data is only as powerful as the story it tells—but how do we translate numbers into insights that resonate across marketing, sales, and leadership teams? This session will focus on bridging the gap between raw data and strategic decision-making, equipping attendees with the tools to craft compelling narratives, ask the right questions, and connect the dots between insights and action. Through real-world examples taking the National Grocer Event challenge and outcomes, we’ll explore how to build confidence in data interpretation and foster collaboration that turns insights into business growth.

Speakers
Megan Finnell, Senior Director, Strategy and Insights - Freeman
Amanda Gochee, Group VP Marketing Strategy - Clarion Events North America
Jamie Reesby, Vice President, Generation & Grocery - Clarion Events North America
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