August 19-21, 2025 | Indiana Convention Center I Indianapolis, IN

SISO Leadership Conference 2025

SISO Summer Conference

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AI Sales Journey – From Conversation to Closing

Wednesday, August 20, 2025

11:15 AM - 11:45 AM

Sagamore Ballroom 1-2

The sales landscape is evolving at lightning speed, and Artificial Intelligence is at the heart of this transformation. In this dynamic session, we’ll explore the complete AI-powered sales journey—from the first prospecting email to closing the deal.

Discover how AI is revolutionizing each stage of the sales cycle. Learn how tools like Jasper can craft personalized, high-converting prospecting emails at scale, while platforms like Gong are being used to train teams with insights from real conversations. Explore how AI can automatically summarize meetings and surface action items, helping teams stay focused and aligned. We’ll also dive into how sales feedback loops, powered by AI, are driving product development decisions, and how platforms like Highspot are enabling reps to find, personalize, and share the right content at the right time.

Join us to see how sales leaders are using AI not just to improve productivity—but to win more deals, faster.

“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca
Executive Vice President, UBM
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour
CEO, Access Intelligence
“The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
David Adler
CEO & Founder, Bizbash Media
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell
President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben
CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis
Founder & CEO, JD Events
“SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
Dana Teague
Vice President, Informa Global Exhibitions
“Participating in SISO puts you on the leading edge of the events world.”
Charles McCurdy
CEO, Informa Global Exhibitions