If AI Can't Find Your Event, Does it Exist?

The way audiences discover events has changed. AI-powered tools now shape what people find, trust and act on before they ever engage with an organiser. For senior event leaders this creates a growing commercial risk that most haven't yet measured or even noticed.

In this in-conversation session, Jon Benjamin, CEO of ASP, sits down with Shanna Allen, Director of Marketing at CloserStill Media, for an honest discussion about what the AI visibility shift really means in practice. Drawing on real AI visibility audits carried out across the event industry alongside CloserStill's own firsthand experience of addressing this challenge across their event portfolio, they explore what the data is actually showing, how discoverability connects directly to registrations, attendance, exhibitor and sponsor revenue - and where responsibility for this sits within a well-run event organisation.

This is not a marketing session. It’s a commercial conversation for every leader in the room, whether you run the P&L, own the sales pipeline, or drive event marketing strategy.

Because if AI can't find your event, your audiences, exhibitors and sponsors may never find it either.