
Beth Casson
Beth Casson is an accomplished trade show executive and Senior Vice President at RX, where she leads a diverse portfolio including the National Hardware Show, Vision Expo, Fastener Fair, and ALUMINUM USA.
Known for driving strategic transformation and innovation, Beth has reimagined legacy events to better meet the needs of modern audiences—integrating customer-centric design, cross-industry relevance, and forward-looking strategy.
She blends operational excellence with creativity, challenging the status quo and fostering collaboration. With deep market insight and strong relationships, Beth is committed to delivering events that drive business growth and meaningful engagement.
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20-Aug-2025Sagamore Ballroom 1-2AI Sales Journey – From Conversation to Closing