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Caitlin Fox - mdg, A Freeman company

Caitlin Fox

President, mdg, A Freeman company

As President of mdg, Caitlin leads with a sharp focus on outcomes, assembling the right talent, and turning strategy into measurable success. Over the past decade, she has helped build MDG into an industry powerhouse, shaping marketing strategies for some of the world’s most recognized trade shows and events.

Caitlin brings a combination of practical expertise and global perspective, supported by dual MBAs in Marketing and International Business. She connects shifting audience behaviors, generational trends, and technological change to craft modern marketing approaches that drive relevance and long-term value. 

Caitlin speaks regularly on the evolution of event marketing, generational change in B2B audiences, and how data and creativity work together to drive meaningful brand engagement. She is an active voice in shaping the future of the events industry.

Sessions

Testimonials

  • “Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
    Tony Calanca
    Executive Vice President, UBM
  • “Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
    Don Pazour
    CEO, Access Intelligence
  • “The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
    David Adler
    CEO & Founder, Bizbash Media
  • “Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
    Tom Mitchell
    President, Messe Dusseldorf North America
  • “As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
    Howard Hauben
    CEO, H2 Events
  • “The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
    Joel A. Davis
    Founder & CEO, JD Events
  • “SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
    Dana Teague
    Vice President, Informa Global Exhibitions
  • “Participating in SISO puts you on the leading edge of the events world.”
    Charles McCurdy
    CEO, Informa Global Exhibitions