David Saef is Chief Instigator at Freeman, where he leads the Strategy & Insights practice focused on driving growth, engagement, and business transformation for associations and events. With more than 20 years of experience, David has advised organizations including RX Global, Informa, National Retail Federation, Procter & Gamble, the Association of Equipment Manufacturers, Indeed.com, and the American Heart Association on complex strategy and growth initiatives. David has held leadership roles at GES and Exhibitgroup/Giltspur, specializing in event strategy and marketing services, and also spent time with L.E.K. Consulting in both London and Chicago. Known for combining analytical rigor with a human-centered approach, David is a frequent speaker and thought leader in the live events and association sectors.