Joe Webster is SVP of Marketing at Emerald, where he oversees marketing strategy, audience development, and the company's martech infrastructure. A data-driven marketing leader with more than 20 years of experience across media, publishing, and live events, Joe specializes in turning attendee and subscriber data into actionable revenue strategies — building the systems and teams that connect real-time audience intelligence to commercial outcomes. His career spans senior roles at the AP, SmartBrief, Future and Emerald, with a consistent focus on scaling demand generation and audience monetization for high-growth media businesses.