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Jon Benjamin
CEO,
ASP
Jon Benjamin is CEO of ASP, a specialist in event website performance.
Before joining ASP, Jon held director-level roles at LinkedIn and News UK, giving him a background that spans commercial media, digital marketing, and enterprise sales.
He joined ASP in 2014 and became CEO in 2023, since when the business has grown its client base to over 100 organisations across the UK, US and Middle East, achieved an NPS of +69, and won multiple industry awards including Supplier of the Year at the AEO Awards in both 2023 and 2024.
Jon's view is that the event website is the single most important commercial asset an organiser has. Every campaign, every registration, every exhibitor and sponsor conversation flows through it. If it underperforms, everything else is harder than it needs to be. If it performs well - and if AI can actually find and understand what it says - it becomes the gravitational centre of everything.
At SISO Leadership Conference 2026, Jon is in conversation with Shanna Allen, Director of Marketing at CloserStill Media, exploring what the shift to AI-driven discovery actually means for event organisers - commercially, operationally, and practically. This is not a session about technology trends. It is a conversation about revenue, visibility, and what happens to your event when AI cannot find it.
For more information on ASP, visit asp.event
Before joining ASP, Jon held director-level roles at LinkedIn and News UK, giving him a background that spans commercial media, digital marketing, and enterprise sales.
He joined ASP in 2014 and became CEO in 2023, since when the business has grown its client base to over 100 organisations across the UK, US and Middle East, achieved an NPS of +69, and won multiple industry awards including Supplier of the Year at the AEO Awards in both 2023 and 2024.
Jon's view is that the event website is the single most important commercial asset an organiser has. Every campaign, every registration, every exhibitor and sponsor conversation flows through it. If it underperforms, everything else is harder than it needs to be. If it performs well - and if AI can actually find and understand what it says - it becomes the gravitational centre of everything.
At SISO Leadership Conference 2026, Jon is in conversation with Shanna Allen, Director of Marketing at CloserStill Media, exploring what the shift to AI-driven discovery actually means for event organisers - commercially, operationally, and practically. This is not a session about technology trends. It is a conversation about revenue, visibility, and what happens to your event when AI cannot find it.
For more information on ASP, visit asp.event
Sessions
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19-Aug-2026Terrace Suite - Level 4If AI Can't Find Your Event, Does it Exist?