Mark is the CEO of Explori and Founder of ELX (Event Leaders Exchange). Explori is leading provider of event measurement and research, benchmarking thousands of trade shows worldwide against critical CX metrics. Explori has worked in collaboration with UFI and SISO for the last decade to bring the latest industry research and trends to their members. Mark is passionate about the evolution of the trade show industry and helping organisers optimize event impact for exhibitors and attendees.