Max Gabriel - SISO Leadership Conference

August 19-21, 2025 | Indiana Convention Center I Indianapolis, IN

Speakers

SISO Summer Conference

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Max Gabriel - Augmented AI

Max Gabriel

Co-Founder and CEO, Augmented AI

Max is the Co-Founder and CEO at Augmented AI - focused on helping Events & Media businesses embed AI Agents into their workflow.

He was previously the President of IIRIS and Chief Transformation Officer at Informa Markets and led the digital transformation agenda through the pandemic. Max joined Informa in 2015 as Group Digital Director and then took on the role of Chief Digital Officer in Taylor & Francis where he led the Growth Acceleration Plan to drive the growth of eBook revenue through the launch of T&F’s own e-book platform.

As a CTO at Pearson Plc, he launched the first tablet based learning product in India and South Africa.

Prior to joining Informa, Max held global senior technology leadership roles at Pearson, Diageo, Pfizer and JP Morgan Chase. Max began his career as a software engineer in the financial services industry.

Max is an active angel investor and advisor for tech start-ups in the media space.

Sessions

20-Aug-2025

11:45 AM – 12:00 PM

Sagamore Ballroom 1-2
Role of AI (and AI Agents) in supercharging your Event Experience

“Without a doubt the most valuable three days of the year for networking, learning, and meeting colleagues.”
Tony Calanca
Executive Vice President, UBM
“Two of the best acquisitions Access Intelligence had executed came directly from contacts and discussions held at the SISO CEO Summit. Beyond that important networking for transactions, I learn best practices from the best in the industry. The ROI for membership is immeasurable.”
Don Pazour
CEO, Access Intelligence
“The impact of SISO is so much bigger than its size. It feels more like a global council of important tribes than a traditional trade association.”
David Adler
CEO & Founder, Bizbash Media
“Our industry thrives on the personal relationships that face-to-face builds, and the CEO Summit is the ultimate place to build YOUR network!”
Tom Mitchell
President, Messe Dusseldorf North America
“As busy, independent, for-profit organizer, SISO keeps our company connected to all the key players working in this industry and allows great relationships and ongoing learning of best practices from the best in the business. All invaluable assets to help move our business forward."
Howard Hauben
CEO, H2 Events
“The SISO membership represents the entire for-profit tradeshow community and the annual SISO conferences are must-attend events for their educational and networking value.”
Joel A. Davis
Founder & CEO, JD Events
“SISO connects strategic minds through invaluable networking opportunities and face-to-face executive conferences focused on excellence and inspiration.”
Dana Teague
Vice President, Informa Global Exhibitions
“Participating in SISO puts you on the leading edge of the events world.”
Charles McCurdy
CEO, Informa Global Exhibitions