Blending creativity with strategic thinking, MK brings 15+ years of hands-on experience to her role as Director of Revenue Optimization at Informa Markets North America, where she collaboratively develops sponsorship opportunities that benefit organizers, exhibitors and attendees alike. Her journey through theatrical production, RX Global/ReedPop, and Gartner has taught her practical tips and strategies for sponsorship and activations for B2B and B2C audiences. She shares those insights through her LinkedIn Newsletter “The Sponsorship Playbook.”