Nicole Beiner is the Director of Business Development for New Adjacencies and Segments at RX Americas. In her role, she leads growth strategy and sales efforts across emerging verticals, helping launch and scale new business opportunities within RX’s established trade shows. Nicole focuses on integrating high-potential segments into major events to deliver value for both exhibitors and attendees. With a decade of experience in revenue generation and a reputation for building from scratch, she’s passionate about modernizing prospecting strategies and equipping sales teams with the tools and mindset to uncover untapped revenue. She’s known across the events industry for challenging the status quo and bringing new energy to commercial growth.