Tony Napoleone is VP, Client Experience at Omeda, where he works with media and publishing companies to build sustainable audience development strategies rooted in first-party data. A recurring focus of his work is helping organizations connect the dots between audience engagement — including event attendance and engagement signals — and the broader data infrastructure that drives revenue. As media and event companies increasingly treat their audiences as strategic assets rather than a byproduct of programming, Tony works alongside clients to turn that data into something concrete: sharper targeting, stronger sponsorship and advertiser ROI, and event strategies that feed directly into a company's larger audience and revenue goals. As a member of Omeda's executive team, he brings a practitioner's view of how the most effective media and event organizers are closing the gap between the data they collect and the outcomes it should drive.