Warwick Davies is the founder of The Event Mechanic!, a consultancy dedicated to fixing and growing business events with innovative strategy, revenue-first thinking, and operational excellence. With over three decades of industry experience, he has helped launch, scale, and turn around conferences and trade shows across multiple verticals. He is also the founder of The Annabelle Project (TAP), a mentorship initiative that supports college-age students of color—particularly those from Historically Black Colleges and Universities (HBCUs) and Hispanic-serving institutions—by providing professional guidance, industry access, and career coaching within the events sector. For more information on The Annabelle Project, please visit annabelleproject.org.