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2026 Conference Program

SISO Summer Conference

Design. Activate. Thrive

Event success begins at the conceptual/design stage. Whether it’s a launch or the next edition, it begins with intentional strategy guided by audience insight.

First, we Design—frame the concept, define the experience and develop the operating plan.

Then we Activate—turning that strategy into execution. Teams align, partnerships are activated, marketing accelerates and the event comes together throughout the ecosystem.

And then we Thrive—bringing that event to life: an event that drives results, strengthens communities, inspires audiences and impacts and influences the marketplace it serves.

Design the concept. Activate the plan, Thrive through results.
 

 

Meet the Speakers
 

All sessions will take place in the Terrace Suite (Level 4).

Breakfast will be served in Rooms 427–429 (Level 4), Wednesday and Thursday lunch in the Signature Room (Level 5), and
networking breaks in the Paramount Lounge (Level 4).

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1:30 PM
  1. 150 mins

    Experience two Seattle landmarks in one memorable outing.

    Travel aboard the historic Seattle Center Monorail, connecting downtown Seattle and Seattle Center since 1962, before enjoying a tour of Climate Pledge Arena—the world's first net-zero carbon certified arena and a global leader in sustainability.

    More information coming soon.

     

    Hosted by Seattle Convention Center

     

10:15 AM
  1. Terrace Suite - Level 4
    45 mins
    • Women's Leadership

    SISO Women's Leadership
    This 60-minute interactive keynote introduces leaders to a practical framework for building psychological safety from the inside out.

    Facilitator and Licensed Professional Counselor Samantha Edu, LPC, NBC-HWC, teaches through a three-part arc - identity awareness, team awareness, and communal accountability - helping participants understand how what they carry into a room shapes the culture they create in it.

    Using a discussion-based format grounded in clinical frameworks, participants examine their own identity as leaders, develop awareness of what the people they lead may be carrying, and explore what shared accountability for brave culture actually looks like in practice. Anonymous polling and table-based discussion are woven throughout to keep the learning immediate and relevant.

    Participants will leave with:
    - A working definition of psychological safety grounded in identity and lived experience
    - A new lens for understanding how their background and identity shape the way they lead
    - Practical language for building brave cultures with their teams starting immediately

11:30 AM
  1. 30 mins
    • Women's Leadership
12:00 PM
  1. Room 427-429 (Level 4)
    60 mins
    • Women's Leadership

    🍽 Buffet Lunch

    A buffet lunch will be provided for all registered participants of the SISO Women’s Leadership Forum.

    Hosted by:

    Seattle Convention Center  

     

         

     
2:30 PM
  1. Terrace Suite - Level 4
    30 mins
       
3:00 PM
  1. Terrace Suite - Level 4
    30 mins

    Join Clarion for an inside look at how they combine first-party insights with Bombora intent data to accelerate registration and maximize pipeline velocity for sponsors and advertisers.

3:30 PM
  1. Paramount Lounge (Level 4)
    30 mins
    • Women's Leadership

    ☕🍪🍎 
    Beverages will be served in the lobby.

    Hosted by:

    Seattle Convention Center  

     

4:00 PM
  1. Terrace Suite - Level 4
    45 mins
    AI is reshaping how our teams work — automating routine tasks, accelerating decision-making, and opening new opportunities for skill development. At the same time, it raises real questions around job displacement, training needs, and how we redefine roles moving forward. This session explores both sides: the productivity gains AI offers and the workforce challenges we need to plan for.
4:45 PM
  1. Terrace Suite - Level 4
    60 mins
6:30 PM
  1. 150 mins

    Opening Night Reception & Dinner

    Hosted by:

    Seattle Convention Center  

     

     

     

8:00 AM
  1. Room 427-429 (Level 4)
    60 mins

    Hosted by:

    Seattle Convention Center  

     

9:00 AM
  1. Terrace Suite - Level 4
    5 mins

    Seattle Convention Center

9:05 AM
  1. Terrace Suite - Level 4
    40 mins
    Pathways to true organic growth when acquisitions aren't in play.
9:45 AM
  1. Terrace Suite - Level 4
    45 mins
    This session will explore how portfolio thinking, cross functional collaboration, and year-round engagement are reshaping the way event businesses approach growth, partnerships, and customer value.  
10:30 AM
  1. Terrace Suite - Level 4
    45 mins
11:15 AM
  1. Terrace Suite - Level 4
    45 mins
    Show organizers and their strategic partners discuss candidly what it actually takes to turn stagnation around and what has to change for marketing can do its job. We’ll examine real cases and what the path to recovery looks like.
12:00 PM
  1. Terrace Suite - Level 4
    30 mins
    This session will explore how intelligent matchmaking, curated introductions, and real-time personalization are transforming  disconnected moments into deliberate, high-value engagement. They'll unpack what it looks like when connection becomes a designed outcome rather than a happy accident — and what separates organizers who are getting this right. 
12:30 PM
  1. Signature Room - Level 5
    60 mins

    Lunch

    Hosted by:

    Seattle Convention Center  

     

1:30 PM
  1. Terrace Suite - Level 4
    30 mins
    Industry leaders will share proven approaches to budgeting, supplier negotiations, operational efficiencies, and technology adoption  that are helping events protect margins and build greater financial resilience. 
2:00 PM
  1. Terrace Suite - Level 4
    30 mins
    Event organizers must be prepared to respond quickly and effectively to myriad types of emergencies. This session will highlights best practices in emergency planning, crisis communications, and stakeholder coordination to help organizers protect the people and events. 
2:30 PM
  1. Terrace Suite - Level 4
    30 mins
    Consumer events are often the first to reveal shifts in audience expectations around personalization, content delivery, technology, and experiential engagement, making them an important source of insight for B2B organizers.  
3:00 PM
  1. Paramount Lounge (Level 4)
    30 mins

    ☕🍪🍇

    Hosted by:

    Seattle Convention Center  

     

3:30 PM
  1. Terrace Suite - Level 4
    30 mins
    Events generate a lot of data. Most of it never gets used. This session looks at how event organizers and media companies are closing that gap, connecting event attendance and engagement signals to their broader audience and revenue strategies. You'll hear from operators and leading media companies on what's working, where the biggest gaps still exist, and how to turn event data into something your sales and marketing teams can actually act on.
4:00 PM
  1. Terrace Suite - Level 4
    30 mins

    In an era of AI-generated content that anyone can put together as well as the same speakers sharing the same insights at multiple conferences, the greatest threat to an event's longevity is interchangeability. If an attendee can hear the same panel at a competing event or get the same insights on another platform, the value proposition of your community can disappear overnight. This session will highlight and explore what it means to create a specific value proposition with your content for your community. 

    We'll examine frameworks for identifying and securing unique voices whose perspectives are not part of the AI echo chamber. We'll detail why "good" is the enemy of "exclusive," and what it means to promote and celebrate connections and insights that cannot be found anywhere else. We'll showcase the importance of voices and perspectives that can only be found at your event. Attendees will learn the importance of content and conversations that literally exist nowhere else for the benefit of your events and digital publications.

     

4:30 PM
  1. Terrace Suite - Level 4
    30 mins

    The way audiences discover events has changed. AI-powered tools now shape what people find, trust and act on before they ever engage with an organiser. For senior event leaders this creates a growing commercial risk that most haven't yet measured or even noticed.

    In this in-conversation session, Jon Benjamin, CEO of ASP, sits down with Shanna Allen, Director of Marketing at CloserStill Media, for an honest discussion about what the AI visibility shift really means in practice. Drawing on real AI visibility audits carried out across the event industry alongside CloserStill's own firsthand experience of addressing this challenge across their event portfolio, they explore what the data is actually showing, how discoverability connects directly to registrations, attendance, exhibitor and sponsor revenue - and where responsibility for this sits within a well-run event organisation.

    This is not a marketing session. It’s a commercial conversation for every leader in the room, whether you run the P&L, own the sales pipeline, or drive event marketing strategy.

    Because if AI can't find your event, your audiences, exhibitors and sponsors may never find it either.

6:40 PM
  1. 170 mins

    📍Chihuly Garden and Glass
    🏢305 Harrison St, Seattle, WA 98109

    glass

    🕕 Reception starts at 7:00 PM

    🚍Transportation begins at 6:40 and will depart from the Hyatt Regency Seattle.
    Details to follow.

    Attire
    👕 Casual dress 
    🩳 

    Hosted by:  Seattle Convention Center

     

7:45 AM
  1. Room 427-429 (Level 4)
    45 mins

    Hosted by:

    Seattle Convention Center  

     

8:45 AM
  1. Terrace Suite - Level 4
    45 mins

    Attendees don’t remember every session title, sponsor activation, or agenda block. They remember moments. The feeling. The spark. The conversations. The unexpected emotional highs that make an experience feel alive.

    This session introduces the concept of Vibe Eventing: designing events around energy, emotional momentum, and human connection instead of simply filling schedules.

    Together, attendees will identify where events lose energy, where momentum breaks down, and how to intentionally create peak moments that drive loyalty, advocacy, return attendance, and stronger communities.

    This is not about adding more production. It’s about designing smarter emotional experiences.

9:30 AM
  1. Terrace Suite - Level 4
    30 mins
    Economic uncertainty. Inflation. Tariffs. Geopolitical turmoil. International travel declines. You have seen all the headlines, but how are these developments really impacting the industry? Join Tommy Goodwin from the Exhibitions & Conferences Alliance and Kevin Hinton from the U.S. Travel Association as they separate perception from reality, share the latest news from Washington, D.C., and talk about the real state of the industry… and bust a few myths along the way!
10:00 AM
  1. Paramount Lounge (Level 4)
    30 mins

    ☕🥐🍎

    Hosted by:

    Seattle Convention Center  

     

10:30 AM
  1. Terrace Suite - Level 4
    30 mins

    This panel will discuss international activity. You'll receive up to minute scorecards on where opportunities lies both in attracting internationals to your events as well as where opportunites to expand your brands exist worldwide.  


     

11:00 AM
  1. Terrace Suite - Level 4
    30 mins
    Events have become the growth engine for many media brands.  This session will cover how media brands are capitalizing on the value that events IRL provide and what's next.  
11:30 AM
  1. Terrace Suite - Level 4
    30 mins
    Over $5Billion spent in May. What's next for the industry. Some of the faces that have been in the news will share interesting perspectives for 2026 and beyond.
12:30 PM
  1. Signature Room - Level 5
    60 mins

    🍽 Lunch Options – Departure Day

    • Grab & Go Boxes will be available starting at noon for those needing to leave early for flights.
    • For those staying, grab lunch and sit down to enjoy before going on the tour.
       

    Hosted by:

    Seattle Convention Center  

     

1:30 PM
  1. Signature Room - Level 5
    120 mins

    Tour the Seattle Convention Center

    Hosted by:
    Seattle Convention Center