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Room 427-429 (Level 4)
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Room 427-429 (Level 4)
Hosted by:
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Terrace Suite - Level 4
Attendees don’t remember every session title, sponsor activation, or agenda block. They remember moments. The feeling. The spark. The conversations. The unexpected emotional highs that make an experience feel alive.
This session introduces the concept of Vibe Eventing: designing events around energy, emotional momentum, and human connection instead of simply filling schedules.
Together, attendees will identify where events lose energy, where momentum breaks down, and how to intentionally create peak moments that drive loyalty, advocacy, return attendance, and stronger communities.
This is not about adding more production. It’s about designing smarter emotional experiences.
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Terrace Suite - Level 4
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Terrace Suite - Level 4Pathways to true organic growth when acquisitions aren't in play.
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Terrace Suite - Level 4Economic uncertainty. Inflation. Tariffs. Geopolitical turmoil. International travel declines. You have seen all the headlines, but how are these developments really impacting the industry? Join Tommy Goodwin from the Exhibitions & Conferences Alliance and Kevin Hinton from the U.S. Travel Association as they separate perception from reality, share the latest news from Washington, D.C., and talk about the real state of the industry… and bust a few myths along the way!
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Terrace Suite - Level 4This session will explore how portfolio thinking, cross functional collaboration, and year-round engagement are reshaping the way event businesses approach growth, partnerships, and customer value.
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Paramount Lounge (Level 4)
☕🥐🍎
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Terrace Suite - Level 4
- Women's Leadership
This 60-minute interactive keynote introduces leaders to a practical framework for building psychological safety from the inside out.
Facilitator and Licensed Professional Counselor Samantha Edu, LPC, NBC-HWC, teaches through a three-part arc - identity awareness, team awareness, and communal accountability - helping participants understand how what they carry into a room shapes the culture they create in it.
Using a discussion-based format grounded in clinical frameworks, participants examine their own identity as leaders, develop awareness of what the people they lead may be carrying, and explore what shared accountability for brave culture actually looks like in practice. Anonymous polling and table-based discussion are woven throughout to keep the learning immediate and relevant.
Participants will leave with:
- A working definition of psychological safety grounded in identity and lived experience
- A new lens for understanding how their background and identity shape the way they lead
- Practical language for building brave cultures with their teams starting immediately -
Terrace Suite - Level 4
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Terrace Suite - Level 4
This panel will discuss international activity. You'll receive up to minute scorecards on where opportunities lies both in attracting internationals to your events as well as where opportunites to expand your brands exist worldwide.
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Terrace Suite - Level 4Events have become the growth engine for many media brands. This session will cover how media brands are capitalizing on the value that events IRL provide and what's next.
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Terrace Suite - Level 4Show organizers and their strategic partners discuss candidly what it actually takes to turn stagnation around and what has to change for marketing can do its job. We’ll examine real cases and what the path to recovery looks like.
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Terrace Suite - Level 4Over $5Billion spent in May. What's next for the industry. Some of the faces that have been in the news will share interesting perspectives for 2026 and beyond.
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- Women's Leadership
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Room 427-429 (Level 4)
- Women's Leadership
🍽 Buffet Lunch
A buffet lunch will be provided for all registered participants of the SISO Women’s Leadership Forum.
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Terrace Suite - Level 4This session will explore how intelligent matchmaking, curated introductions, and real-time personalization are transforming disconnected moments into deliberate, high-value engagement. They'll unpack what it looks like when connection becomes a designed outcome rather than a happy accident — and what separates organizers who are getting this right.
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Signature Room - Level 5
Lunch
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Signature Room - Level 5
🍽 Lunch Options – Departure Day
- Grab & Go Boxes will be available starting at noon for those needing to leave early for flights.
- For those staying, grab lunch and sit down to enjoy before going on the tour.
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Terrace Suite - Level 4Industry leaders will share proven approaches to budgeting, supplier negotiations, operational efficiencies, and technology adoption that are helping events protect margins and build greater financial resilience.
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Signature Room - Level 5
Tour the Seattle Convention Center
Hosted by:
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Experience two Seattle landmarks in one memorable outing.
Travel aboard the historic Seattle Center Monorail, connecting downtown Seattle and Seattle Center since 1962, before enjoying a tour of Climate Pledge Arena—the world's first net-zero carbon certified arena and a global leader in sustainability.
Meet in the Hyatt Regency lobby for departure.
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Terrace Suite - Level 4Event organizers must be prepared to respond quickly and effectively to myriad types of emergencies. This session will highlights best practices in emergency planning, crisis communications, and stakeholder coordination to help organizers protect the people and events.
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Terrace Suite - Level 4
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Terrace Suite - Level 4Consumer events are often the first to reveal shifts in audience expectations around personalization, content delivery, technology, and experiential engagement, making them an important source of insight for B2B organizers.
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Paramount Lounge (Level 4)
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Terrace Suite - Level 4
Join Clarion for an inside look at how they combine first-party insights with Bombora intent data to accelerate registration and maximize pipeline velocity for sponsors and advertisers.
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Paramount Lounge (Level 4)
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Beverages will be served in the lobby.
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Terrace Suite - Level 4Events generate a lot of data. Most of it never gets used. This session looks at how event organizers and media companies are closing that gap, connecting event attendance and engagement signals to their broader audience and revenue strategies. You'll hear from operators and leading media companies on what's working, where the biggest gaps still exist, and how to turn event data into something your sales and marketing teams can actually act on.
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Terrace Suite - Level 4
In an era of AI-generated content that anyone can put together as well as the same speakers sharing the same insights at multiple conferences, the greatest threat to an event's longevity is interchangeability. If an attendee can hear the same panel at a competing event or get the same insights on another platform, the value proposition of your community can disappear overnight. This session will highlight and explore what it means to create a specific value proposition with your content for your community.
We'll examine frameworks for identifying and securing unique voices whose perspectives are not part of the AI echo chamber. We'll detail why "good" is the enemy of "exclusive," and what it means to promote and celebrate connections and insights that cannot be found anywhere else. We'll showcase the importance of voices and perspectives that can only be found at your event. Attendees will learn the importance of content and conversations that literally exist nowhere else for the benefit of your events and digital publications.
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Terrace Suite - Level 4AI is reshaping how our teams work — automating routine tasks, accelerating decision-making, and opening new opportunities for skill development. At the same time, it raises real questions around job displacement, training needs, and how we redefine roles moving forward. This session explores both sides: the productivity gains AI offers and the workforce challenges we need to plan for.
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Terrace Suite - Level 4
The way audiences discover events has changed. AI-powered tools now shape what people find, trust and act on before they ever engage with an organiser. For senior event leaders this creates a growing commercial risk that most haven't yet measured or even noticed.
In this in-conversation session, Jon Benjamin, CEO of ASP, sits down with Shanna Allen, Director of Marketing at CloserStill Media, for an honest discussion about what the AI visibility shift really means in practice. Drawing on real AI visibility audits carried out across the event industry alongside CloserStill's own firsthand experience of addressing this challenge across their event portfolio, they explore what the data is actually showing, how discoverability connects directly to registrations, attendance, exhibitor and sponsor revenue - and where responsibility for this sits within a well-run event organisation.
This is not a marketing session. It’s a commercial conversation for every leader in the room, whether you run the P&L, own the sales pipeline, or drive event marketing strategy.
Because if AI can't find your event, your audiences, exhibitors and sponsors may never find it either.
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Terrace Suite - Level 4
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Opening Night Reception
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📍Chihuly Garden and Glass
🏢305 Harrison St, Seattle, WA 98109
🕕 Reception starts at 7:00 PM
🚍Transportation begins at 6:40 and will depart from the Hyatt Regency Seattle.
Details to follow.Attire
👕 Casual dress
🩳Hosted by:
August 18-20, 2026 I Seattle Convention Center
August 18-20, 2026 I Seattle Convention Center
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