About SISO

Vital to the continued success of the show industry, SISO partners with other major Industry Associations to launch a national promotional outreach through university educational sessions and public relations endeavors.  SISO’s long term commitment to CEIR (Center for Exhibition Industry Research) continues to highlight the importance of research in today’s business environment through research studies that continue to prove the effectiveness of face to face in the overall marketing mix.

Written by SISO Members, for SISO members, each example provides the reader valid and practical information that may be applied to our member’s businesses.  Current sample documents include: Travel and visa legislation, emergency planning, hotel contract policies, NDA’s, M&A agreements, international negotiations, contracts on the use of digital technology and social media.

SISO has endeavored to work closely with other allied associations and has developed such relationships and, in many cases, cross-promotional and educational agreements with: USTA, CEIR, UFI, IAEE, ESCA, CCPIT (China), AFIDA (South America), IAVM (International Association of Venue Managers) and DMAI (Destination Marketing Association International)  These alliances have been created to explore opportunities for joint cooperation across a broad spectrum of common industry activities which include, but not limited to, safety and security, advocacy, education, international travel, industry affairs, and best practices. 

This yearly Summit is considered THE standard for the industry’s who’s who and is attended by company owners, CEOs and Presidents who network with peers and are involved in creating the strategies that will map out the short and long term future for the Industry.  Sessions are designed to include all aspects of the trade show industry from technology to hotel attrition rates and from visa allocation challenges to exclusive venue practices.  The CEO Summit is the perfect opportunity to learn what is new with the latest technologies while networking with one’s peers in an environment conducive to bringing together the Industry’s best.

This annual event is for CEOs, owners/managers, and first-line executives to discuss strategic issues as they relate to specific industry challenges. Held in an urban environment, the Summer Conference is complete with exceptional networking opportunities at multiple levels while the content delves into specific case histories and examples. The Summer Conference sets the standard for top-level management to include their next in line executives to understand the benefits of SISO membership while building their own peer networking groups.

SISO is strong financially, is entrepreneurial, proactive and stimulating.  Member's participation and the ability to network with other Industry trailblazers, large or small will keep any member company ahead of industry trends, promote successful exhibitions, and allow one to understand how deals are made to help member companies grow and succeed.