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Search is changing - fast. For event marketers, commercial leaders and organisers, this session will reveal how audiences are using ChatGPT, Claude and other large language models to discover which ev ... -
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Attendees expect relevance long before badge pickup. AI now makes personalization possible at scale, and the same data that shapes the onsite experience can help marketers attract the right audience a ... -
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How much of your pipeline is actually likely to convert? -
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📈 Your audience has changed. Has your strategy? Today's NowGen attendees are digitally native, value-driven, and highly selective about where they spend their time. Understanding what drives their de ... -
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A Note From Our CEO This week is back to school for many of us. Hope it went well and that you had some nice new school clothes. -
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Well, we waited until the last week to eclipse last year's attendance numbers, but we did! -
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Greetings from a hospital in London. As I recuperate from what was called an incarcerated hernia, I thought I would discuss the summer Leadership Conference. As a result of this medical surprise, I ... -
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Clicks are down. Expectations aren’t. -
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The Exhibitions Industry Collective has partnered with CNTV to produce a new workforce development video series highlighting the diverse career opportunities in the exhibitions and events industry. -
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A Note from our CEO Greetings from the Hot Zone of the Northeast! I was in DC lobbying as part of US Travel this week, and returned home to Manhattan, where the temperature was about 10 degrees cooler ... -
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A Note from our CEO As I write this, we are 52 weeks out from the 2027 SISO CEO Summit, April 5-8 at the Ritz Carlton Amelia Island. But a lot will transpire between now and then! -
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The landscape has changed: algorithms are broad, attention is scarce and creative, commercial, and AI-led strategies are reshaping how events acquire and convert audiences. In this fast-paced session, ... -
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April 4, 2025 Exhibitions & Conferences Alliance Statement on Introduction of New Tariffs WASHINGTON, DC—In recent days, the executive order introducing new reciprocal tariffs on U.S. trading partners ... -
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Join us on Wednesday, September 25, at 11 am EDT for an insightful session on how influencer marketing can elevate your event marketing mix. Discover how leveraging trusted voices can drive engagement ... -
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SISO LEADERSHIP CONFERENCE - Wednesday, August 14: Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event, Kimberly Hardcastle, mdg, a Freeman Company and Ke ... -
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SISO Women’s Leadership Forum, August 13, 2024, Philadelphia, PA - The 2024 SISO Women’s Leadership Forum was focused on “Creating Awe” at events. Keynote Dee O’Neill started off the day with “Wired ... -
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SISO CEO Summit 2024 Recap Day 1 The SISO CEO Summit 2024 was held at the Ritz Carlton on Amelia Island, FL. The conference broke records with 35 thirty-five new members in attendance and over 300 org ... -
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The Meetings Show Asia Pacific, organized by Northstar Travel Group, brings together event organizers and suppliers to connect, contract and forge new partnerships in the global MICE industry. The eve ... -
Condemning the acts of terrorism perpetrated by Hamas, we stand resolute in denouncing the deliberate targeting of innocent lives, infrastructure, and communities. Such actions flagrantly violate huma ...
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Leading Summit for global event organisers cements Singapore’s position as a top industry destination Singapore, 4 October 2023 – Top executives of the world’s leading business events organisers conve ... -
As discussed at last week's SISO CEO Summit, in cooperation with other partners in the event community, we were able to find a positive resolution to a potential tax issue in Kentucky. View the full p ...
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by Vincent Politio, CEO - SISO Peter Nathan had a nearly sixty year career in the event industry and he passed away on Saturday January 28th. He was a founding member of the Society of Independent Sho ... -
FOR IMMEDIATE RELEASE Industry stakeholders collaborate on research report to set baseline and move industry toward a more sustainable future WASHINGTON (September 14, 2022)—A broad, cross-industry ta ...
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August 12, 2022 – Society of Independent Show Organizers (SISO) announces that Vinnie (Vincent) Polito has been selected at its next CEO, with his firm VP International chosen to take over as the mana ...